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1 edition of An econometric approach to evaluate Navy advertising efficiency found in the catalog.

An econometric approach to evaluate Navy advertising efficiency

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Published by Naval Postgraduate School, Available from National Technical Information Service in Monterey, Calif, Springfield, Va .
Written in English


About the Edition

This thesis uses an econometric approach to systematically and comprehensively analyze Navy advertising and recruiting data to determine Navy advertising cost efficiency in the Navy recruiting process. Current recruiting and advertising cost data are merged into an appropriate data base and evaluated using multiple regression techniques to find assessments of the relationships between Navy advertising expenditures and recruit contracts attained. This work estimates an econometric model of cost-efficient allocation of Navy national, local, and joint advertising expenditures. The model is estimated using a simplified logarithmic transcendental cost function. It serves as a descriptive tool and explains the observed pattern of advertising cost and its allocation across media types within the Navy Recruiting Districts (NRD). This work"s estimation uses monthly observations of all 31 NRD for the time span October 1991 through March 1995.

Edition Notes

StatementSven-Olaf Wittenburg
The Physical Object
Pagination79 p. ;
Number of Pages79
ID Numbers
Open LibraryOL25267380M

Engineering economics, previously known as engineering economy, is a subset of economics concerned with the use and " The development, marketing, and financing of new engineering technologies and products. Benefit–cost ratio Examples of usage. Some examples of engineering economic problems range from value analysis to economic studies. On Octo , the Israeli destroyer Eilat was sunk by three P15 cruise missiles fired by two dinky sixty-one-ton patrol boats of the Egyptian Navy firing from nearly twenty miles


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An econometric approach to evaluate Navy advertising efficiency by Sven-Olaf Wittenburg Download PDF EPUB FB2

COBJECTIVESFORANAVYADVERTISING EFFICIENCYSTUDY 14 DANALYSISANDDEFINITIONOFTHERESEARCHPROBLEM15 inationofRecruitingGoalsandQuotas 18 ETHEBASICAPPROACHOFANECONOMETRICMODEL 20 isingGoalsandBudgets 21 ceDelivery 22 nsofExpendituresandAudienceDelivery.

An Econometric Approach to Evaluate Navy Advertising Efficiency [Sven-Olaf Wittenburg] on *FREE* shipping on qualifying offers. An econometric approach to evaluate Navy advertising efficiency. approach to systematically and comprehensively analyze Navy advertising and recruiting data to determine Navy advertising cost efficiency in the Navy recruiting process.

Current recruiting and advertising cost data are merged into an appropriate data base and evaluated using Author: Sven-Olaf Wittenburg. The Econometric Approach to Efficiency Analysis. A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text.

The study uses insights into the recruiting process, provided by the Navy Recruiting Command, along with principles of economics and marketing to develop an econometric model of recruiting. The stochastic frontier model of Aigner, Lovell, and Schmidt () is now the standard econometric platform for this type of analysis.

The underlying models and econometric techniques that have been used in studying technical inefficiency in the stochastic frontier framework are surveyed, and some of the recent developments in econometric methodology are by: The Econometric Approach to Efficiency An econometric approach to evaluate Navy advertising efficiency book 93 outputs, and prices of the inputs.

The estimation of frontier functions is the econometricexerciseofmakingtheempiricalimplementationconsistentwith the underlying theoretical proposition that no observed agent can exceed the File Size: KB.

Department of the Navy Economic Analysis Guide An EA is a systematic approach to choosing the best method of allocating Evaluation (OSD CAPE) office has a website containing tools and guidance to help determine if an estimate is required and how to perform these estimates atFile Size: KB.

efficiency (Brown and Warner,and Fama, ). Beyond financial economics, event studies are useful in related areas.

For example, in This chapter highlights key econometric issues in event study methods, and summarizes what we know about the statistical design and. Guidelines | 1. Evaluation: The systematic and objective assessment of an on-going or completed project or programme, its design, implementation and results.

The aim is to determine the relevanc e and fulfillment of objectives, development efficiency, effectiveness, impact and An econometric approach to evaluate Navy advertising efficiency book. File Size: KB. Operational Efficiency Chia-Yen Lee1 Andrew L. Johnson2 1Institute of Manufacturing Information and Systems, National Cheng Kung University, Tainan CityTaiwan 2Department of Industrial and Systems Engineering, Texas A&M University, College Station, TXUSA 1E-mail: [email protected] 2E-mail: [email protected] 1.

Introduction The fields of engineering and File Size: KB. Introduction to Econometrics. Econometrics deals with the measurement An econometric approach to evaluate Navy advertising efficiency book economic relationships.

It is an integration of economics, mathematical economics and statistics with an objective to provide numerical values to the parameters of economic Size: 77KB. Chapter 5. MONITORING AND EVALUATION 1. Monitoring and evaluation (M&E) are integral and individually distinct parts of programme preparation and implementation.

They are critical tools for forward-looking strategic positioning, organisational learning and for sound management. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies.

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An econometric approach to evaluate Navy advertising efficiency book 1 If not, eliminate some alternatives in a Round 1 evaluation. A basic tool for econometrics is the multiple linear regression model. Econometric theory uses statistical theory and mathematical statistics to evaluate and develop econometric methods.

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This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a wide range of alternative marketing programs for a manufacturer of a branded, frequently purchased food product.

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Design the methods used for the evaluation. The parameters set in Step 1 should be used to help determine the criteria used in the evaluation process.

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Results-based monitoring and evaluation 23 Contemporary evaluation challenges and responses 25 Section 2 Self Assessment Questions 27 Components of monitoring and evaluation systems 29 Section Overview 29 Section Learning Outcomes 29 Planning and implementing a project monitoring and evaluation system 29File Size: KB.

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